Although being well trained and certified as a professional coach is key to being able to practice with guarantees, the reality is that this is not the only reason why clients usually knock on your door. It is true that if you have both bases you will practice this profession well and the satisfied clients themselves will probably bring you more clients, but sometimes this is not enough to be able to live off your project alone.
Therefore, for your coaching project, or any other area of ​​personal development, to be a reality that not only fills your soul by fulfilling your life purpose, but is also your monthly sustenance, It is essential to give and give you visibility beyond the immediate circle from acquaintances and recommendations.
In the era of social networks and digital marketing, it is easier than ever to show the world a project to make it grow. An Instagram or TikTok account, filled with valuable content and in close contact with a community; a well-kept website with a blog where you show your knowledge; or holding webinars or seminars where you can share your wisdom, are just some of the resources that these media provide you.
In these cases, the important thing is not only that you get potential clients to see you and get to know you, but also that with these actions you grow their trust in you, Increase your credibility and demonstrate your professionalism to more people and more closely
All that credibility and trust can be strengthened and increased if you create an event once or twice a year where you provide extra valuable content and show yourself even closer not only to that community that you are creating with your visibility, but also to new people who will arrive thanks to him.
This small big step of organizing an event is often scary because organizational and delivery complexity that may arise and that is why there are those who prefer to stay in the comfort zone that the visibility of social networks and online masterclasses provide them.
But for those who know that an event can be a before and after in the promotion of a coaching and/or personal development project, from the D’Arte Human & Business School, experts in Coaching and NLP training, but Also in holding events since 2013 (in the last one, with 250 speakers, they managed to bring together 125,000 people), we point out the 5 steps you must follow to be able to organize it and carry it out with all the guarantees.
How to make a successful coaching or personal development event
Follow these steps in order and it will be much easier for you to achieve the objectives you have with your event.
1. Visualize what you want
Do a real visualization: close your eyes and imagine (realistically) what you want the event to be like the people you want to have, the audience you want to reach, how you want to develop it…
Once you visualize it, once you see that event as you want it, you have to do a simple exercise: get down from that top of the mountain where we are undoing the path that has taken you to the summit. This ‘backwards mountain road’ allows you to see more clearly the steps you will need to develop your event and make more logical planning that should also align with the next step.
What is the real reason why you want to do that event. It’s not about selling your services or getting more clients. Surely there is a deeper purpose, such as showing the true usefulness of coaching or making more people aware of it. Without purpose beyond the tangible and ‘earthly’ benefits it is more difficult to engage 100% and face the problems that will surely arise.
3. How we are going to carry it out
It is true that it is the essential step, that of strategy and organization, but many people start here directly and everything is more difficult for them. The first two steps act as clarifying and motivating and we should not take them in vain.
The first thing in this part of detailing how we are going to carry out the coaching event is outline the tasks that are necessary to move it forward, followed by the economic, material and human resources you have available. In this case there is something crucial: being clear about the team, the people who are going to accompany you, and knowing how to delegate each part so that it can be carried out by the person most prepared for it.
In addition to excellent organization, something also to take into account in this step is that You have to be as flexible as possible to adapt to the changes that will arise In this sense, the personal work that you will have done as a professional coach will be key to knowing how to guide and maintain the enthusiasm of the team in the organizational part of the event.
This step can be compared to what a coaching process itself is: Once the action plan has been drawn up, it must be carried out with precision, but with flexibility and mobility to change what is needed on a day-to-day basis in order to get closer and not deviate from the main objective or purpose.
5. Don’t stop enjoying it
The effort involved in the prior organization of a coaching event means that once the time for its realization arrives, it is not enjoyed as it should be. It is important that although we have a clear objective, during the event we focus on every detail to learn lessons and delight in every moment. Live in the present more than ever: forget about past organizational stress and not think about the results, whether better or worse, that the event will have.
Concluding….
When organizing your own coaching or personal development event, do not hesitate to refer to this list of steps and follow them, in order, to guarantee that it will be a complete success. Furthermore, it will become a lesson that will allow you to grow not only professionally, but also personally.
And, of course, do not overlook that all this visibility is important to be able to publicize your project, but without theoretical and practical training and prior personal growth work that make you really be a coaching professional, any event you can do will come to nothing.
At D’Arte Human & Business School we have the training you need to be an agent of professional change with all the guarantees.
