Making A Living From Coaching Is Easy If You Know How
Devoting yourself professionally to coaching is devoting yourself to one of the most enriching and satisfying professions in the world: There is nothing more rewarding than helping others achieve their goals, objectives and live a more fulfilling life.
To be a professional coach you must first train. And a weekend course or reading two reference books is not enough. If you want to be something as important as a guide in the transformation of a person’s life, it is necessary to acquire solid and specific skills and abilities that require hours of certified theoretical and practical training.
But this training, in the end, is not the most difficult thing. Generally, when a person really wants to be a professional coach, he does not skimp on training and usually gets as involved as possible until he is able to model himself as the coach he wants to be.
The difficult part comes later, when all the skills have been acquired and you can begin to practice as a coach At that moment comes the big question: how to get people interested in the service offered? If you cannot find the right answer, making coaching a profession becomes practically impossible.
Brandcoaching: the 11 steps to make a living from coaching
Brandcoaching is the name of a method coined in 2008 by Enrique Jurado, professional Personal Branding coach and Marketing expert. A model in which coaching and marketing come together to enhance a brand in order to reach not only potential clients, but also generate a community and gain trust to establish itself as a reference in the market.
The Brandcoaching method offers, therefore, the keys that the newly trained coach needs to begin to practice as such: 11 steps that allow you to successfully launch and maintain the desired project:
Step 1: Product Wow!
The coaching project offered must be a product that its author falls in love with because, if he himself is not 100% involved in it, it will be difficult for others to want to get involved in it.
Step 2: Identify the avatar
You should not launch into offering services to anyone because this represents an unnecessary expenditure of time and effort. It suits outline who the ideal client is the person who is going to want the coaching service that is being offered.
Step 3: Communication, message and media
It is necessary to define how the communication with future clients will be, what style of message will be transmitted and what means will be used to disseminate it.
Step 4: Prices, Promotions and P&L (Profit and Loss).
It must be precisely outlined what money you want to earn and the costs you will have In this sense, it is worth remembering the importance of becoming professional: giving the true value of the coaching service offered.
Step 5: Close the sale
It seems that talking about sales in the coaching environment is not well regarded. But the truth is that Selling is just one part of the overall process of helping people, although we think it is much more important than a simple transaction
Step 6: Discipline and focus management
Once the sale is closed, our staircase is not finished. In fact, there are decisive steps such as maintaining discipline and focus to continue with this brandcoaching process and be able to ensure that the project is maintained over time.
Previous training in emotional intelligence will be applied throughout the entire product launch process A good emotional balance will be crucial to knowing how to manage the no’s and difficulties that will arise, but also to assimilate, without deviating, the success or good results that may come.
Step 8: Planning and monitoring
Without a plan, hard work and monitoring, no project can be maintained Stopping to reflect on where we are, where we have come from and where we want to go in the future will serve to continue building the path we want to mark to fully develop our project.
Step 9: Mindset
The process of selling a coaching project is part of the change process that the coach himself has already started with the training. Many beliefs, mentalities, values ​​and identities will have to be broken or changed in order to live what we really want.
Step 10: Understand 21st century marketing
The Marketing of this century has nothing to do with the aggressive style characteristic of the previous one First, you have to understand that now it is important to bet on honest Marketing, understanding how others work to reach the depths of their being. And, second, you have to ride the wave of Digital Marketing to take advantage of its full potential.
Step 11: Decision, decree, certainty
We must make the decision to get to work on the project we want to carry out Furthermore, we must be certain that we are capable of doing it and that it is the best thing we are going to do in our lives because we are going to help many people.
Other considerations to take into account to be able to make a living from coaching
Following in strict order the 11 steps that we have detailed guarantees being able to start making a professional living from coaching. But it is worth highlighting here that it is not a process that is done overnight. The road is long and steep: The willpower of each one and the capacity for resilience will be key to reaching the last step
On the other hand, Marketing, with the help of digitalization, has been democratized and allows a coaching project to be exploited like never before and reach audiences from all over the world; But this can also be a handicap: there are many coaching projects on the market and the competition is high.
If we really want to reach a certain type of audience and for that audience to choose our coaching services, we must become more professional than ever and train in the necessary digital tools to create and promote a coaching product that is unlike any other.
Remember that if you want not only to train as a professional coach, but also to implement and develop your project that will later allow you to practice as such, at D’arte Human and Business School we can help you.
More information about our training offer at Darteformacion.es.
