Brand Coaching: The Relationship Between Coaching And Marketing
He branding It is a very popular concept in the business world. Refers to develop and shape a brand that allows a user to identify with certain symbols, ideas or experiences that go beyond the simple product or service with which you intend to do business. For example, Coca-Cola, in addition to selling soft drinks spread happiness.
A company whose brand conveys a strong corporate identity and a good positioning in the market will be a stable and secure source of income in the long term.
Branding not only refers to the logo and image of the brand, but also takes into account those characteristic values of the organization that provide uniqueness and credibility, and that allow it to differentiate itself from others, as they cause a unique impact in the market.
Brand Coaching allows you to maximize brand development
Coaching is a methodology that allows people to maximize their professional and personal development and influences their transformation, as it generates changes in perspective, increases motivation, commitment and responsibility.
There are many types of coaching, but they all share the same methodology. He Brand Coaching It was born from the need of people and companies to develop, reinforce or define their image when presenting themselves to others. Therefore, Brand Coaching is closely linked to marketing, which is why it has found a place in companies and people who want to maximize the brand concept.
To achieve this, a marketing strategy is used through Coaching tools. This type of coaching is useful, since helps clarify values, set realistic goals and overcome limiting beliefs that may be interfering in the development of the brand’s potential.
The image and the personality of a company (or product) is a basic tool when it comes to standing out and differentiating from competitors, but what will build customer loyalty is the relationship between the image that is intended to be shown and the values of the brand. Therefore, a defined image that is consistent with its principles is valued positively by customers. That is, whether for company relationships or relationships between individuals, the image must be reinforced in all aspects and must be consistent with the values that are promoted
The important thing is to know what image you intend to show, and it is in this aspect where the coach can help companies identify their mission, vision and values, and can provide tools that help overcome barriers or limiting beliefs. for the free expression of identity, and for the correct acquisition of the marketing objectives pursued. Therefore, Brand Coaching is not only image consulting, but it helps company members develop and plan something deeper, the brand concept.
Brand Coaching does not give recipes, but rather provides tools for company members to develop the brand on their own , after deep reflection. If the company is new, Brand Coaching can help establish the foundations of the brand, but if the company has been in the market for a long time and problems have arisen (economic crisis, brand identity crisis, etc.), Brand Coaching It can help restore the balance between values and an impressive image that can inspire confidence among future clients.
As we commented in the article “Emotional Marketing: reaching the heart of the customer”, currently, brands are looking for strategies to retain their customers, as well as capture the attention of new consumers to generate long-lasting relationships over time. They achieve this by generating an emotional connection with them: it is not about just buying the product, but about feeling the brand as theirs.
The most successful companies create expectations in individuals and generate emotions through experiences Thus, they seduce consumers by making their commercial stories complicit and reaching their hearts; touching your emotions. By generating closeness with the potential customer efficiently, your chances of selling your products increase.
This emotional component is one of the keys to Brand Coaching, since this methodology is an essential tool in correct emotional management, as it provides a set of competencies and skills that influence people’s ability to succeed, and to cope. , more adequately, to external demands and pressures. Coaching, in addition, fosters a learning environment that allows companies to be in the present, with realistic goals and clear objectives, and allows them to overcome barriers to go further, with new alternatives and creative ideas.
