Business Coaching: Much More Than Executive Coaching
It is in companies where coaching grew and matured in the 80s of the last century. And that is why until recently those who heard about coaching practically only linked it to the business world, as if it were an exclusive process for executives of multinationals.
Although fortunately over the years it has been achieved that a large part of society understands that There is coaching beyond the business network What does persist are many false beliefs about this type of corporate coaching, which means that, sometimes, despite being the oldest coaching and, consequently, with more experience and experience, it remains truly unknown to many.
In the collective ideology, we do not know if in a certain way due to the influence of the film and television industry, the term “Business coaching” has been used as a sort of synonym for executive coaching, although poorly understood since it has been seen more as a kind of psychotherapy where an attempt is made to “change” harsh and/or conflictive executives to improve their relationship with the company and workers than what it really is.
Executive coaching is a type of business coaching, that is, one of the types of coaching that can be given in companies, but not the only one. This is personal coaching that is aimed especially at leaders within the business network: CEOs, directors, managers, etc. In these cases, coaching is used as a tool to improve their leadership capabilities and, therefore, their performance with respect to the people under their charge, which will positively influence the overall results of the company.
But it is also executive coaching that is hired to guide future senior managers to perform authentic and quality leadership. And yes, on some occasions it can be used to try to work with very valuable workers with performance problems that may be affecting part of the company, but it is not the usual trend.
A company, more than the individuality of its workers
Talking about executive coaching as business coaching is considering the company from a reductionist point of view. A company is not just the sum of its individual workers but, above all, it is the result of the relationships between them and, in the case of large companies, between them as a whole and within the departments of which they are part.
Therefore, within business coaching we not only find executive coaching, but there is also team coaching and organizational coaching.
Team coaching
It is the one that applies to a group of people within a company or to a specific department Business coaching is on the rise, since it can have many uses and provides countless benefits to the company and its work environment.
Some of the reasons why a team coaching process can be used can be from preparing an entire department for a new work challenge, to increasing the commitment of the team or group of workers so that it affects their performance, to to consolidate a team if their relationships are not very fluid, among others.
Organizational coaching
It is a complex type of coaching, especially if we are talking about very large companies, since It is coaching that is applied to an entire organization: The company as a whole is the coachee and, in this case, the coaching process seeks to ensure that all parties work in solidarity to achieve the common goal.
Although depending on each coaching process carried out within the company the objective is specific, they are all directed towards a common goal: improve the company’s activity and, consequently, increase its profits
The reason for coaching is to bring out the best version of oneself while being aware of the tools available to do so. That is, coaching improves people’s performance and, therefore, if a company’s workers receive coaching sessions, by extension, the company’s performance is also improving.
How to be a Coach in Company?
To work as a coach specialized in companies You do not have to be an expert in the product or service that the company offers but the key is to train well in coaching to be a professional in that field, regardless of the type of companies where you work.
In D’Arte Human & Business School We train professional coaches to be able to practice as such with quality and rigor and we guide you to develop your professional project, whether to work as a life coach or to develop your career as a coach within the business world.
