A digital coach is a professional specialized in the field of personal and professional development who uses digital tools and platforms to offer their online coaching services.
This figure has gone from barely existing in the last 5 years to emerging and consolidating in record time, marking a significant transition in the way people demand and consume coaching services.
In this article we will analyze the evolution of the figure of the digital coach (and online coaching in general) and the opportunities that are presented for next year 2024
There is no doubt that there is a milestone that has been the trigger and accelerator of the development of the figure of the digital coach: the Coronavirus pandemic. Before it, a very high percentage of coaching sessions were carried out exclusively in person.
The reason that digital coaching was practically only used in very specific business contexts was not so much because of the lack of platforms or systems that would allow online sessions to be held, but rather because it was considered that only in-person coaching allowed quality and correct way to offer the coaching service.
In this context, it was understood that the screen could be an impediment to building solid, quality relationships with clients that would cause the coach to lose important information to provide precise support.
However, the imposed need to have to do the sessions online in times of pandemic so that the coach could continue practicing, has caused them to develop rapidly. strategies that create a safe online space where empathy and active listening are not diminished thus challenging the notion that physical proximity is an essential requirement.
This rapid implementation of new strategies to address online coaching sessions with quality, in addition to the coaching professional’s own needs, has been possible because the digital advances of the platforms and media through which the online sessions are carried out have improved significantly, influencing positively in the quality of interactions, allowing a deeper and more effective connection between coaches and coachees.
Path open to the consolidation of digital coaching
The end of health restrictions has not led to the figure of the digital coach disappearing, but rather it has been consolidated and has emerged as a new way of practicing coaching, a position that will undoubtedly be consolidated in the year 2024 and in the next decade.
This consolidation of the digital coach will bring with it new opportunities:
In short, this online coaching that coaches were almost forced to carry out in order to continue working in times of Coronavirus, has led to the emergence of a professional figure of coaching that, far from serving only for those turbulent times, has come to stay. .
D’Arte HBS: betting on online coaching
Our own coaching and personal development school had to reinvent itself in the uncertain times of the Coronavirus pandemic, adapting its training to be carried out online. The maintenance of the growing demand for this type of digital training has meant that today all our programs are carried out online maintaining only in the case of our Master the option of being able to do it in person as well if desired.
In addition to this virtual adaptation of the training programs, we have included modules and lessons where our students acquire tools and knowledge to adapt to the digital market. With them we seek to teach them strategies not only to sell their services taking advantage of the virtues of digital marketing, but also explaining how they can do virtual coaching sessions with the maximum rigor and professionalism.
