The Internet is an indisputable part of our lives. Nowadays, we can do almost everything through the Internet: from shopping, to connecting and being close, despite the distance, to our friends and family. The Internet has knocked down any wall and has given us the possibility of being informed instantly, of buying in just a couple of clicks or of sharing our daily lives. However, the Internet is not only useful for users, it is also useful for companies, being the largest showcase in the world, with an immense projection. Online advertisements have potentially increased and we already find them, practically, on any website that has a minimum of traffic. But How does Internet advertising affect us? We reflect on this in this PsychologyFor article. Below, we give you the keys so that you understand what advertising is and how much it interferes with our daily lives.
Through advertising, companies aim to influence our behavior, which is why advertisements are undoubtedly part of our daily lives. Through this marketing action, the aim is to generate a need that stimulates customer consumption. For all these reasons, advertising should be understood as a mechanism to capture the attention of potential customers and induce the impulse to purchase goods and services. Branding and call to action are the main objectives of advertising.
Advertising is designed to move future buyers to action. To do this, it specifically addresses their emotions, through affection and emotionality, and reason, through arguments that help convince the user that this product or service is exactly what they need. With the popularization and widespread use of the Internet, advertising has become a massive tool, through visual formats that provide relevant information to potential clients, in addition to generating a hook that invites them to click to find out more. The value of advertising content is essential for companies when it comes to converting users into customers.
How do ads on the Internet affect you?
Every day we receive between 3,000 and 5,000 daily marketing impacts and 79% of people who connect to the Internet have an email or social network account that enhances the integration of advertisements and interaction with companies. Advertising is everywhere and has become more prominent thanks to the Internet, a great showcase that brings together millions of advertising ads adapted to our tastes and needs. But how does advertising really influence us?
Internet advertising aims to be stimulating and is therefore more invasive and personalized. The daily impacts we receive attempt to alter our daily behavior, persuade us, and call us to action. Therefore, this type of advertising appeal directly to emotions, in order to create a quick reaction in the user. However, it is invasive advertising because it is everywhere and it is very difficult to avoid it. Any page, any social network, sends us impacts that are very difficult to avoid.
The Internet has made globalization a reality and, with it, the globalization of markets and therefore of advertising. For this reason, advertisements are the key to stimulating consumption and the economy of a country, since through websites it is much easier to encourage consumers to buy unnecessary things but that have been bombarded on our computers, smartphones. or tablets and have installed themselves in our heads.
How does Internet advertising work?
The maximum influence of Internet advertising is the change in behavior among us, as well as the way we relate to each other. Let’s take a practical example: through the networks, Influencers have been born, a new profession dedicated to advertising everything: from clothing, to travel agencies, accessories, appliances, restaurants and hospitality.. Internet advertising It adjusts to our tastes, hobbies and desires< It is more direct and generates a greater need to obtain any product or service, no matter how unnecessary it may be. And, on the other hand, advertisements on networks and websites generate greater interaction with the end customer. As much as Internet advertising may be uncomfortable, given its incidence and repetition, the reality is that it has been integrated into our daily lives, to generate a greater need and call us to action in a way more direct and incisive<
This article is merely informative, at PsychologyFor we do not have the power to make a diagnosis or recommend a treatment. We invite you to go to a psychologist to treat your particular case.
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