The 6 Characteristics Of The Millennial Generation
The millennial generation, also known as generation “Y” or millennial generation, is made up of people born between the 80s and 90s.
Currently, this group of adults represents the first digital native generation, and presents several distinctive characteristics that are qualitatively different from those that characterize the previous generation, “gen X”, and the one that has followed it, generation Z.
In this article we will see what are the main characteristics of the millennial generation taking into account that this group is made up of mixed age ranges.
Each person has unique psychological traits, but for several decades, the Social Sciences have worked to profile characteristics statistically associated with various generations. This occurs because it helps understand cultural and behavioral dynamics when applying policies or other measures adapted to that group of people.
For example, If a company wants to launch a product designed for millennials, it makes sense to study the way this generation thinks and behaves: your values, your concerns and interests, etc. To do this, research techniques such as focus groups, surveys, psychological experiments, and others are applied.
In general terms, the millennial generation is characterized by being flexible in many aspects, and can even be unpredictable compared to previous generations, in which it is easier to establish clearer and more recurring patterns of behavior.
This is largely due to the fact that the group of people belonging to this generation has been influenced by the media since it existed, which has allowed them to learn from many cultural areas Through these changes, which became increasingly rapid, millennials also began to advance in terms of incorporating the Internet and these cultural products into their daily lives.
Characteristics of the millennial generation
Now we will see a list that encompasses the main characteristics of the millennial generation, taking into account various factors that have influenced them.
1. They are digital natives
Members of Generation Y began to learn about digital media during their childhood and as adults they reach a world in which digital media and Internet-related technology predominate.
Therefore, in its natural development process, the management and understanding of these new technologies is highly internalized; In some cases more than others, that is clear.
2. They have greater multitasking capacity
Because they have grown up in a world in which immediacy is becoming more and more common, and with Smartphones they can perform various tasks at the same time, millennials They have a great ability to tackle multiple tasks with a good level of attention for each of them
This ability is not necessarily limited to electronic devices; That is, a millennial does not have to be dependent on a smartphone to perform multiple tasks, but is able to extrapolate this capacity to other aspects of their life.
3. Higher level of academic preparation
In general terms, generation Y has had greater opportunities in terms of academic preparation.
The training processes little by little transcended the classrooms to become personalized learning styles. In these new styles, each person has greater control over the topics they delve into and it does not depend solely on what the teacher teaches during the hours of the subject.
Apart from all that, there are now distance education models with which people can comfortably learn from their homes, in front of the computer. This has made one of the characteristics of the millennial generation your ability to learn on your own often without the need for a teacher.
4. They are citizens of the world
Even though they do not leave their country of origin, the millennial generation is largely made up of individuals who know and They feel identified with people and cultures different from those of their native country
For example, someone born in Venezuela can meet a person from Argentina through the Internet, and begin to identify with the customs, and in general terms, with the lifestyle of that country.
5. They present a higher level of demand
Millennials are people with a tendency to seek good results, they are aware that currently there are the necessary resources for things to be done in the best way.
This tendency does not only occur when purchasing a product, but they are also demanding of themselves when it comes to carrying out a certain activity.
6. They look for a job that defines them
Another of the most distinctive characteristics of the millennial generation is that seeks to feel identified with her work This is something that did not happen with previous generations, in which the important thing was rather to improve economically and professionally.
To briefly summarize the characteristics of this generation, we can conclude by saying that millennials are subjects highly linked to new technologies, although not necessarily limited by them.
Howard Gardner, in his book entitled “The App Generation” proposes the terms “Dependent App” and “Competent App”, referring to the fact that people can use technology in such a way that it serves to promote their personal competencies or to limit them. . It will depend largely on the personal characteristics of the subject and her environment.
