Crystal clear beaches, clear skies, medical consultations… The color turquoise is a tone that evokes peace, tranquility and mental clarity, fleeing from the extreme coldness of blue. As a color halfway between green and blue, it is closely associated with natural environments, combining the properties of both colors.
There are many meanings attributed to the color turquoise in psychology and also in other areas such as marketing and decoration. They vary a lot, but most agree that it is a color that calms us and takes away some of our stress. Let’s get fully into what does the color turquoise mean in Psychology and other disciplines.
The color turquoise is halfway between green and blue, offering properties of both shades Among the psychological properties attributed to the color turquoise we have communication and clarity. Some believe that it is the color of awareness and enlightenment, and that seeing this color encourages new ideas and concepts.
The color turquoise can represent calm, tranquility and mental clarity. It also evokes natural elements, such as the sky, the sea and, above all, beaches with clean, clear waters.
The name of this color refers to the stone of the same tone, turquoise, whose name refers to the country of Turkey This stone is formed by a hydrous phosphate of copper and aluminum. It is considered a semi-precious stone, it came to Europe from Iran and Türkiye.
Today, most turquoise gems come from the United States and Mexico. All cultures that have had turquoise stones in their hands have considered them rare and valuable, highly appreciated as an ornament for its unique, elegant and enigmatic tone
As we mentioned, the color turquoise is a tone between blue and green, two colors traditionally associated with nature and calm. Thus, It is no surprise that turquoise evokes tranquility, connection with nature, relaxation and calm, combining the power of blue and green It is a cold but pleasant color that reflects the sky and the water. The color turquoise is associated with balance and the tranquility of cold but effective rationality.
Some also attribute creativity, joy and compassion to the color turquoise. Also, especially from positions typical of New Age and alternative currents, it is attributed calming and healing powers. Regardless of whether this is true or not, the truth is that the color turquoise We can find it in many psychological and, especially, medical consultations since it is a tone of blue that evokes calm, something very necessary in this type of consultation, but without expressing the coldness or extreme sterility that more intense shades of blue usually emanate.
Turquoise is attributed to the symbolism of the following emotions and feelings:
But not everything is so good. The color turquoise is also attributed certain negative characteristics, such as egocentrism, indifference and a high level of perfectionism Added to this, there are different shades of turquoise, including aquamarine, bluish green, ultramarine or operating room green, shades that, if too light or too little, can evoke a certain confusion and lack of security.
Does it say something about our personality?
There are those who believe that having a favorite color is the expression of presenting certain personality characteristics. This is still a superstitious belief, like astrology for example, but as a curious fact we can comment on what it would mean to have turquoise as your favorite color.
It is said that having a predilection for turquoise means that we are friendly and accessible people, easy to deal with and communicate with. If turquoise is your favorite color it could mean that you have a high sense of creativity and great sensitivity You speak from the heart and are comfortable sharing your deepest and most intimate thoughts. People who like turquoise seek spiritual fulfillment.
You may be interested: “The main theories of personality”
The meaning of the color turquoise in terms of the personality of those who have a predilection for it is doubtful, but it is not so much so in the world of marketing. Here, This color is considered a tone with a sophisticated, delicate and soft touch Some consider it as the alternative to pink when representing the female gender, although that view is somewhat controversial.
Turquoise is interpreted in the world of marketing as a tone that evokes energy and tranquility. For this reason, Many brands choose it in their main color palette, especially those dedicated to tourism because this color has a connection with natural and calm elements, especially with beaches with limpid and crystalline waters. It is also used in medical and therapy environments, as this color transmits security, protection, healing and peace, avoiding feelings of sterility and coldness.
Being a shade of blue, turquoise too symbolizes creativity and balance It is for this reason that it is widely used in marketing in brands and projects related to training, consulting and communication. It is very common among teachers, coaches, public speakers, in the media and computer technology. It should be said that in these environments it is usually balanced with warm tones, such as red, pink, magenta and purple, since too much turquoise creates indecision.
Related article: “7 keys to Psychology applied to Marketing and Advertising”
Feng Shui and decoration
Feng shui is a Chinese movement, of Taoist origin, based on the conscious and harmonious occupation of space. It is an alternative and mystical current that has become very popular in recent decades in the West. Despite not having the slightest scientific rigor, Feng Shui followers maintain that turquoise is a color associated with prosperity, wealth and abundance which is why it is used in protection amulets.
From Feng Shui it is believed that incorporating turquoise in our home counteracts bad energy and depression. It would also serve to reduce stress and promote the flow of energy within the home. Seeing turquoise is attributed to clarity of thought, greater kindness and charisma, in addition to making the environment radiate freshness and positivism. It is recommended to combine it with plants and neutral colors, such as white and gray, as too much turquoise causes tension.
In the Bible
The Bible also attributes meaning to the color turquoise. Since ancient times, this color has been seen as a symbol of the celestial Although the color turquoise is not specifically mentioned in the biblical texts, the properties and meanings of blue-green tones are discussed.
For example, in the Bible story, the Israelites were asked to put a light blue ribbon on their clothing to distinguish themselves from those who were not like them. Also, the symbolism of representing the clear sky is attributed to it, announcing the ascension of Jesus Christ. Turquoise blue was adopted to represent one of the colors in the flag of the Holy Spirit and in the Book of Genesis it is mentioned that sky blue or turquoise is one of the tones that adorned the rainbow, representing the covenant of peace between God and the man.
