The 10 Best Neuromarketing Books

Neuromarketing has become a well-known area in recent years, especially because it is perceived as the magic pill to make a business successful in a very short time.

Although this is not exactly the case, it is true that the combination of neuroscience with consumer psychology has helped many businesses to prosper, making changes in their branding, advertising, communication, thinking about capturing customer attention and maintaining his fidelity.

Next We will learn about several highly recommended neuromarketing books which collect a large amount of data extracted from scientific publications and applying them to the business world.

10 recommended neuromarketing books

Below we will learn about 10 neuromarketing books that are highly recommended reading.

1. Introduction to neuromarketing and consumer neuroscience (Thomas Zoëga Ramsøy)

This book is ideal to introduce yourself to the topic of neuromarketing. Basically, dr. Thomas Zoëga Ramsøy explains to us in detail and depth How consumers select what they want to buy how emotions acquire great importance in the process and, also, the way of experiencing it.

It also highlights that the traditional view of consumer behavior was studied by social and behavioral sciences. However, thanks to the advancement of neuroscience, it has become increasingly possible to decipher how the brain is involved behind our actions and, in this case, when purchasing.

2. Brainfluence, (Roger Dooley)

Roger Dooley explains in “Brainfluence” how consumers think. It does this by providing practical information about situations that are easily recognizable for most readers, along with stories and examples focused on helping to understand the reasons for the clients’ actions and reactions.

3. Buyology (Martin Lindstrom)

In “Buyology” (2008) Martin Lindstrom tells us the story of a man who lives to analyze the population and understand once and for all how the human subconscious works Are the most powerful brands comparable to religions? How does advertising affect our brain? Is a tobacco advertisement capable of activating the same brain regions as tobacco consumption itself? All these questions are resolved in the book.

4. Do you buy with your heart with your brain? (Francisco Misiego)

This book aims to answer the question of how we are when it comes to buying, in addition to relating it to how we behave as a species throughout life. The book also highlights some curious differences between men and women.

5. Sell to the mind, not to the people (Jürgen Klaric)

Apparently, we don’t know why we buy. It may be very surprising but, the truth is that, on average, The consumer unconsciously acquires about 85% of everything he buys

Thanks to neuroscience it has been possible to understand a little about what the true motives of our commercial behavior are. In “Sell to the mind, not to the people”, Jürgen Klaric presents his best advice for anyone who wants to achieve sales: sell, but without selling.

It sounds like a phrase empty of meaning, but the book details how. A fundamental aspect of this strategy is to start where many sellers consider it not necessary: ​​listening to the consumer. In the rest of the book, more tips are added to make a business successful.

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6. The ABC of Customer Experience (Elena Alfaro)

Because we live in a world where stores have the same concept and also the same product offering, It has been necessary for many companies to rethink their business model

If a business is not new, it will have to make an effort to be so, otherwise it will not stand out. People no longer go to stores to just buy products or receive a service, they want to live an experience. The buyer has gone from being a client to being a guest, someone who wants to receive excellent treatment, an experience marked in their memory.

Elena Alfaro, in “The ABC of Customer Experience”, shows, step by step, how to sell by creating a greater emotional connection and, thus, achieving better profits. A satisfied and well-treated buyer is a buyer who will return in the future, in addition to being more likely to spend more money.

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7. NeuroMarketing. The Nerve of Sales (Patrick Renvoise and Christophe Morin)

If a significant percentage of our purchases are made unconsciously, we also do it emotionally. That is to say, it seems that there are more emotional factors that influence what we put in the basket while at the supermarket than rational reasons. Despite this, Afterwards, we justify what we bought through rationality

Neuroscience has studied this phenomenon, and has related it to how the three main parts into which the human brain is divided work. In a very brief way and looking at it superficially, we can say that the brain would be made up of the following main divisions: the most primitive brain, which makes decisions, the limbic brain, which is very emotional, and the neocortex, in charge of higher mental processes.

In “NeuroMarketing. The Nerve of Sales”, Patrick Renvoise and Christophe Morin teach us to talk to our primitive brain. This is very important, given that this brain subdivision is the lazy part of the brain, quite distrustful and selfish, which can be responsible for us sometimes making bad decisions, something that is certainly not good for our pocket.

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8. Why do your clients sleep with others? (Néstor Braidot)

Why does a consumer tell the clerk that he likes something but then doesn’t buy it? Why do we buy in one store and then go to another? Is it like we cheated on the seller?

Consumer behavior may seem, at first glance, incoherent In “Why do your clients sleep with others?”, Néstor Braidot applies the knowledge of neuroscience to provide answers to these questions, related to companies and their consumers, in addition to talking about fields such as communication, the producer, the branding, price… In short, it talks about everything necessary to satisfy the consumer’s needs.

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9. The traps of desire (Dan Ariely)

In “The traps of desire: how to control the irrational impulses that lead us to error” Dan Ariely answers several of the most important questions regarding how we behave as buyers: why do we buy what we buy, if perhaps we do not need it ? Why do prices ending in 99 cents catch our attention? What traps do the offers have?

This book is of great help in understanding how consumers make decisions and can even help us think more deeply about what we decide to buy in the next purchase.

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10. Digital Neuromarketing: The Psychology Of Persuasion In The Digital Age (Sam Page)

Sam Page does a truly novel investigation of the application of neuromarketing focusing on digital marketing Additionally, in the book he explains various research pertaining to social and consumer psychology, explaining how to apply the conclusions of the studies in real-life business.

• You can get the book on this page.

• Lindstrom, Martin (2010). Buyology: Truth and Lies About Why We Buy. New York: Broadway Books. ISBN 9780385523899.
• Renvoise, Patrick; Morin, Christophe (2007). Neuromarketing: Understanding the “Buy Buttons” in Your Customer’s Brain. Nashville: Thomas Nelson.
• Morin, C (2011). “Neuromarketing: The New Science of Consumer Behavior.” Soc. 48 (2): 131–135. doi:10.1007/s12115-010-9408-1