Marketing For Psychologists: The ‘Psychology And Mind’ Team At The Service Of Your Clinic
‘Psychology and Mind’ is a website created 3 years ago by a team of young psychologists from the University of Barcelona. During these three years of life, the community has grown to more than 1,100,000 followers on Facebook and more than 20 million monthly visits.
Is this a coincidence? Absolutely not From the beginning, the creators of ‘Psychology and Mind’ decided to train and educate themselves in different areas, such as audiovisual products, communication and digital marketing. This expertise has meant that, today, the project has a team of 12 professionals who develop and manage projects under the umbrella of the leading company in the sector
We have worked with leading clinics, platforms and professionals in the field of mental health: Mensalus, Universidad Rey Juan Carlos, TherapyChat, El Prado Psicologías, INESEM, IL3/Universitat de Barcelona… and many more.
Marketing for psychologists: we help you grow your clinic or your practice
If you are a professional who runs a private practice, or if you are the manager of a psychotherapy clinic, this may interest you. ‘Psychology and Mind’ is a pioneering company in the field of marketing for psychologists and clinics Through years of experience and a young and decisive team, we are capable of taking your clinic’s digital communication to the next level.
Because, as you may have noticed, potential patients rely on the digital world to decide which therapist can best fit their needs. Whether they search on Google or browse social networks, those private clinics or psychologists that have greater visibility and better branding are the ones that arouse the greatest interest. Do you want us to help you enhance this essential facet in your Psychology center?
How we work?
The world of digital marketing is especially complex and changing. What is effective today may not be effective tomorrow. From ‘Psychology and Mind’ we play with an advantage: We have been the most visited Psychology portal in Spanish for more than three years This provides us with unique knowledge that allows us, if you want, to take your center’s digital communication to a very high level.
However, What exactly do we do to achieve results?
1. Branding
Our team has design professionals But not only that, we are also psychologists. That is, we know exactly what brand image will be effective in each case.
Our services, of course, are totally personalized to the needs and characteristics of your project.
2. Social networks
If you’re not on social media, you don’t exist In the digital world, visibility equals power. If your clinic falters in this aspect, our professionals can be in charge of managing your communities and achieving results: increase in followers, reach, management of Facebook and Twitter Ads, creation and dissemination of content…
3. SEO
‘SEO’ stands for Search Engine Optimization. Does your clinic have a website or a blog? You need to master SEO to appear in the first search results on Google. In times when the Internet has become the main source of information to which we turn to consult anything, being well positioned on the first page of search engines is crucial. If you do good SEO, it is possible to passively receive traffic week after week (without having to work on it every day).
In other words, this contributes to having constant traffic pointing towards your brand without having to do anything else, since it is part of the dynamic achieved through good positioning in the first positions of the results of Google and other search engines.
If someone searches for you on Google and you don’t appear in a good place… it is likely that they will hire the services of another professional. But don’t worry, because we are experts on this topic.
4. Audiovisual
We have a team dedicated to creating and producing high quality audiovisual content If you need a memorable corporate video, tell us your idea and we will make the most of it.
In addition, we will soon begin broadcasting a podcast focused on psychology and all sciences related to it.
5. Blogging
Content marketing is one of the most profitable investments today Through blog articles, your potential patients get to know you and connect with you, because they have the opportunity to recognize themselves in your work philosophy and what you communicate. It is a way to make yourself accessible and show a professional face focused on the concerns of people who consider contacting psychologists. Do you want us to give you a hand with this?
Keys to developing brand image in the psychology sector
Beyond the more technical aspects that have to do with marketing for psychologists on the Internet, there are other key ideas that must be applied to the brand image in general. That is, in the way of expressing the underlying philosophy that guides the way of practicing the profession, in dealing with the client, with collaborators, etc.
Several of these key ideas to apply in the field of marketing are the following.
1. Find a coherent tone in the way you communicate
It is important that the way you communicate with others, whether from the website, from social networks or through in-person contact, is coherent and has no discontinuities. For example, if a very neutral and impersonal style is used on the blog and a rather familiar and informal tone is used on social networks, A degree of ambiguity is being generated that breaks with the brand image
In the field of health and clinical psychology, and even in education, it is common to talk about the services provided by formulating the existence of needs to be covered, in the negative.
For example, there has been an emphasis on how bad it would be to leave certain dynamics of behavior unattended, without leaving room for proposals for action about what can be done about it, stated positively
This way of presenting the professional function can be used in special contexts, such as in articles whose function is essentially informative, but in content linked to the marketing of a psychology service, it conveys pessimism. It is better to avoid it.
3. Don’t give extreme examples
When it comes to capturing the attention of potential clients, fictitious or real examples are often used. It must be taken into account that the majority of people who doubt whether to treat a certain problem by going to the psychologist do not see themselves as “patients” with a serious disorder to be treated and it is surely true that many of them do not, in fact, have In fact, no disorder.
Therefore, it is preferable to use other references If what you want is to achieve identification between the potential client and the person who is used as an example as a case that can be treated in consultation.
4. Don’t haggle
The pressure produced by a market in which there is a lot of competition can lead to taking unorthodox measures to gain new customers or to retain existing ones. However, there are limits that should not be crossed, and haggling over the price is one of them. This practice reinforces the idea that the value of psychologists’ services is something very relative in part because apparently much of this work can be summed up superficially as “talking.”
Given that there is this risk of offering a devalued image due to the relative scarcity of material resources necessary to carry out a good part of the work, it is advisable to avoid falling into negotiation dynamics that support the idea that if psychology is not free it is because of a whim.
5. Go for a comfortable workspace
The majority of professionals in the service sector who serve clients directly give importance to the space that the latter will see when receiving the attention of the professional team.
However, in the case of psychologists, this is also important for another reason: Patients or clients must feel that they are in a safe and welcoming place A space in which you can forget about everything other than directing your attention to therapeutic or learning objectives. This way, the fewer distractions, the better.
Other key ideas to make the business prosper
These are ideas and reflections to consider that can be useful so that psychologists’ marketing initiatives come to fruition
1. Assume that it is a paid job
Many people begin their training careers in Psychology with the aim of helping people in the abstract, but it must also be clear that for this service to be of quality, it must be profitable.
Therefore, spending time ensuring that the efforts invested in the project pay off, It shouldn’t be something taboo It is part of the professional’s task.
This does not mean that it is bad to offer, for example, a free first consultation; But in general the philosophy that must be transmitted is that what is done in therapy is part of the professional field, and that therefore both parties are committed in a certain way.
2. Networking is important
In an environment as changing as that of psychology, It is crucial to have allies Therefore, webinars and networking contexts in general can help a lot.
3. You have to update
It is not only important to be up to date so that our training does not become outdated. In addition, it must be done to be aware of changes in legal issues, market dynamics, etc.
Our professionals
If you decide to work with us, we launch several departments so that your clinic stands out above all the others. Do you want to know who we are?
► Bertrand Regader (Digital Marketing, SEO and Product)
Bertrand is a psychologist (University of Barcelona) and is general director of ‘Psychology and Mind’ He is also director of R&D&I at the Iberostar hotel chain. Passionate about digital communication and start-up management, he is one of the greatest experts in SEO and Inbound Marketing in Spain (you can check it with this ranking prepared by Sistrix). He is co-author of “Psychologically Speaking,” a book published with the Paidós publishing house.
► Jonathan García-Allen (Digital Marketing, Key Account Management)
Jonathan is a psychologist (University of Barcelona) and Master in Human Resources He is communication director of ‘Psychology and Mind’. Multifaceted and sportsman, García-Allen has developed his professional expertise in the field of digital and commercial communication. He acts as Key Account Manager with the company’s main clients. He is co-author of “Psychologically Speaking,” a book published with the Paidós publishing house. He is an expert in Inbound Marketing and Branded Content.
Adrián is a psychologist and publicist (both from the University of Barcelona), co-author of “Psychologically Speaking.” He is the main editor and SEO content creator at ‘Psychology and Mind’, holding the position of editorial director of the brand. Creative and thoughtful, he leaves his personal mark on each work, taking the digital communication and branding of each clinic to a higher level.
► Adrián Aranda (Digital and audiovisual communication)
Adrián is an audiovisual technician He has worked in large companies in the world of sound and advertising, so he has an outstanding career as a creative in all facets of video and image. He is able to get the most out of the advertising campaigns of clinics and private professionals.
Someone else?
We also have a software and web programming team, web and corporate design, writing, online and offline marketing technicians… We have everything you need to stand out
We are waiting for you soon
Now that you know a little more about what we do and who we are, We just have to say hello and invite you to meet us personally
Each project is a world, so if you think we can help you grow, do not hesitate to contact us and explain what you have in mind. We treat each project in a personalized and unique way.
