Coaching For Companies: What Does It Consist Of And What Are Its Benefits?
In the last two decades, a methodology, which aims to maximize professional and personal development, is very fashionable. It is coaching, which influences the transformation of people and generates changes of perspective in the coachee, and, in addition, increases the coachee’s motivation, responsibility and commitment.
Coaching is an educational process that facilitates learning and favors change (cognitive, emotional and behavioral) because it creates a conducive environment and a coach-coachee relationship that allows self-observation, self-reflection and the empowerment of the latter.
Now, the areas of interest of the coach are diverse; some of them are more linked to personal development and others have more to do with professional satisfaction and good performance at work (both things usually go hand in hand). Therefore, in this article we will focus on one of these “fronts” of work and We will see what coaching for companies consists of
Although coaching is a methodology that is used in many areas and shares common characteristics in these, some authors have made different classifications of this concept. Coaching was born from sports practice, when some coaches realized that it had a notable influence on sports performance.
Over time, it began to be applied to promote the well-being of people, as they felt self-actualized, since thanks to coaching they are able to achieve their life goals, in a more realistic way. This method helps improve emotional intelligence and, therefore, interpersonal relationships.
There are different types of coaching. They are the following:
And what are the differences between executive coaching and business coaching? Above all, the first focuses on leadership roles and is usually applied to CEOs, senior executives, Department Directors and other medium and high profiles in the organizational chart, while coaching for companies focuses on all relationship dynamics in the professional context, without focusing so much on a specific type of person.
Related article: “The 6 types of Coaching: the different coaches and their functions.”
Why does coaching receive criticism?
Although coaching is a very effective methodology, it receives some criticism Much of this criticism is focused on how and who uses its techniques and strategies. The truth is that coaching can really help people in many aspects of their lives; However, there are many professionals who are not fully prepared to apply it.
The problem is the lack of regulation. For this reason, it is recommended that, when hiring a coach, he or she is also a psychologist.
Benefits of coaching for companies
In companies, the figure of the coach has emerged with force. But, What are its benefits? Below you can find the advantages of coaching for companies.
1. Improve teamwork
Coaching applied in companies can improve teamwork because it promotes cohesion between members. Currently, teambuilding and group coaching have great weight in leading companies.
2. Enhance individual skills
It not only improves group performance, but also improves the performance of individuals, who do better quality work. Of course, individual work has an impact on group work.
Roles in the company are important, because when a person assumes roles from another worker, it can cause what is known as role conflict. Role conflict negatively influences the well-being of workers, as it can cause work stress and burnout.
4. Allows you to define realistic objectives
Coaching is useful, among other things, because it allows people to restructure their beliefs and set more realistic and achievable goals that do not generate frustration. This occurs at both the individual and organizational levels.
5. Increase creativity
This method encourages self-discovery, but also makes workers evaluate different alternatives that arise in different situations. It helps generate ideas and, therefore, also allows a transformation of reality to occur and creativity to increase.
6. Reduce conflicts
It also allows you to discover tools that help overcome obstacles and conflicts that may arise in the daily life of a company. This is also key to achieving healthier and more productive relationships.
7. Improves well-being
Employees and senior managers, in this self-learning process, achieve greater well-being through coaching, because thanks to self-observation and the tools that coaching facilitates, they manage to increase their emotional intelligence and, therefore, their happiness.
8. Increase productivity
Business coaching is not only key for workers, who feel satisfied. But this satisfaction also makes people perform more and feel identified with the companies. The company’s results show it.
9. Greater adaptability to change
We are in a time of change in the business world, but there are organizations that do not have the necessary flexibility to adapt to the transformation effectively. Coaching helps senior managers to reflect, and this also influences their subordinates and how a company adapts to the new reality.
Without a doubt, coaches are seen as motivators. But it is also necessary to know how to distinguish coaching that is quality from that that is not. By provoking reflection, providing feedback and achieving improvements, coaching motivates people who are part of companies.
