How To Be A Successful Blogger Psychologist, In 9 Keys
It’s fashionable, and it’s because it works More and more psychologists and other mental health professionals are starting to publish their texts on the Internet, through a personal blog or through one of the specialized digital magazines, as is the case of Psychology and Mind
In the 21st century, visibility in the digital environment is almost an essential requirement to attract the attention of potential clients. In this case, patients, rather. To analyze this phenomenon of “blogger psychologists”, I have prepared this article to explain some keys to successfully immersion in the digital world
Among the benefits of being a psychologist blogger is the possibility that many people know you and follow your publications and updates. Let’s not fool ourselves: we spend hours and hours connected to social networks, researching and enjoying various content.
When a psychologist becomes an online influencer, the chances of attracting more people interested in their services increase dramatically. Visibility is power
Online psychologists and influencers
In addition, many psychotherapists are beginning to develop their activity through videoconferencing, a modality that expands the geographical range of influence to infinity. Of courseit is a way to increase the possibilities of having a broader patient portfolio
This is not to mention a new trend that makes influencers from each professional sector a pole of attraction for brands and companies that want to get closer to the public with the help of a renowned therapist.
9 keys to being a psychologist blogger out of 10
Creating a blog is a good way to start gaining visibility and impact on the network of networks However, doing things well saves us time and effort and allows us to amplify our actions.
I’m going to tell you a total of 9 secrets that will make your path much more comfortable In any case, don’t forget that the key is to enjoy the process from minute zero.
1. Differentiate yourself
Think about it: what do you have to tell? What makes you different? You have to keep in mind that there are thousands of psychologists who were already on social networks before you, promoting their posts, their reflections and their services.
What makes you different from them? Maybe your CV is absolutely admirable? Have you specialized in a specific field of Psychology? Are you very good at writing? Have you written any books or manuals? Do you offer something that hasn’t been done before?
If you want to be someone worth following, effectively convey what you do in each of your writings. Your brand image is essential for your profile to stand out above other professionals in the sector. It is not about believing yourself superior to anyone, but it is about conveying that what you do has a very high added value
2. Write frequently
In other words, be consistent as a blogger It’s no use writing great texts once every four months. If you want the audience to be aware of what you are doing, you must offer them updates with a certain frequency.
From my personal experience, This means writing at least one text every week In any case, on your social networks you should not only share blog posts; You can liven them up by sharing photographs, relevant videos, a famous quote, a reflection of a few lines… The blog is just one of the tools that you have to use intelligently, but your way of reaching the public should not be limited to it.
3. Do ‘networking’
Contact professionals in your union and collaborate with them It is the best way to generate positive synergies between people who, like you, love the profession and love to disseminate about issues related to therapy, positive psychology, philosophy…
You can even form a group of several professionals and agree that you will share each other’s posts. Thus, you all gain an audience from others and make yourself known beyond your virtual “borders.” Of course, it is an opportunity to create bonds of friendship and common projects, even in the real world… Let’s never forget the real world, please!
4. Take care of your personal image
When we browse social networks, we take just a few milliseconds to decide which content deserves our attention and which does not. This means that the image we convey is especially important to generate attention and trust
When I talk about taking care of one’s personal image, I’m not only referring to carefully choosing a memorable photo with which to illustrate our profile, but also elements that we may overlook, such as cover images, illustrations in blog posts… but I also mean writing carefully and without spelling mistakes and these types of details that generate great rejection if they are not properly polished.
Personally, I think it is a good investment to hire a photographer who is able to capture your essence and style and capture it in impressive photographs. These will be used for your profile image, for your cover, and to illustrate the different pages of your blog like a true professional. If your blog has an unmistakable design and style, it will be easier for people to get hooked on it. Keep in mind that we live in a sea of information and if something does not enter our eyes… it is sentenced forever. But you can avoid it.
5. Write about what interests you, not about what interests you
One of the main mistakes that many novice bloggers make is to limit themselves to writing about those topics that only interest themselves.
Let’s point out: It is not about going to the other extreme and writing simply to please or please the audience We simply have to try to match themes so that they are appropriate for both our personal image (corresponding to “what” we want to convey) and the needs of the audience (corresponding to “what” our audience expects from us).
To understand this point better, perhaps an example will suffice. Imagine that you are a clinical psychologist who promotes yourself as such on social networks and on your blog, that you have a long history in your personal practice and that you also completed a Master’s degree in primate behavior. Surely you find the way bonobos interact super interesting, but if your audience knows you as a clinical psychologist and expects you to talk to them about topics such as depression, anxiety, stress and therapy, they may be negatively surprised that more than Half of your posts are about bonobos and the field of ethology.
Summarizing: adapt the content well to the themes that are positive and coherent for your brand image Your personal hobbies and your areas of interest may have other showcases.
6. Don’t forget to have some basic notions of digital marketing
Without going crazy or basing our entire strategy on these techniques, it would be necessary to know them and take them into account.
For example, It is a good idea to know the basic keys to ensure that our blog is positioned correctly in search engines like Google. This will allow whoever searches for our name to find our blog, and thus be able to see what services and content we offer. It is another window that we open to the world and that can guarantee us opportunities and visibility. To know more about this, I recommend that you read about SEO (Search Engine Optimization).
As for using social networks appropriately, there are also many websites dedicated to offering us guidelines and tricks. For example, it is worth taking into account what hours it is appropriate to publish, since the potential audience is not the same at 5 in the morning as at 5 in the afternoon.
7. Link to other websites and document your writings
Personally, I like to read digital magazines that properly substantiate their articles. This is especially relevant if as a psychologist you want to talk to your audience about the different mental disorders that exist. If they notice that you write superficially and without referencing your statements, they can detect that you do not take your informative work very seriously. That can damage your personal image and your credibility.
To avoid this, simply focus on producing quality, properly referenced content. You can use APA standards and link to other websites in the sector that have a high reputation. The details count, a lot.
8. Use Facebook and Twitter… at least
Maybe, at this point, you are wondering… Ok, but… which social networks should I promote?
Facebook and Twitter are essential If you also make vlogs and have a YouTube channel or are a good photographer and want to open an Instagram account… even better. In any case, it is preferable to have only a couple of networks and use them thoroughly than to be in all of them and not get any performance out of them due to lack of time.
My humble advice is that you start with Facebook and Twitter, and later you will notice if inertia drives you to be present in others.
9. Generate contact and empathy with your audience
When we open a blog we run the risk of taking refuge in the virtuality of the posts. It is not about publishing in a sanitized and impersonal way, but about generating community and empathy with your audience. Are you Wikipedia or a real person? Do you want your readers to consult you as if your blog were a medicine leaflet, or do you want to promote yourself as a professional?
Generating contact and empathy with your followers is key so that your work on social networks makes sense and reaches potential that helps you advance in your career. How to achieve it? Writing about current and interesting topics, responding to comments that readers leave on your networks or on your blog, responding to private messages, resolving doubts, encouraging participation…
