In a society with a high unemployment rate, many people decide to take the risk of forming their own businesses. These are entrepreneurs, who run the risk of opening a new company or project in order to offer a new product or service, or take advantage of the needs and demands of the market.
But being an entrepreneur requires, apart from initiative, a series of knowledge that can be useful for the survival of the new company. Therefore, below you can find 30 totally essential books for entrepreneurs
In order to help entrepreneurs obtain useful knowledge for the formation and survival of their company (or to motivate them), we recommend a series of books that may be useful.
1. The art of war (Sun Tzu)
This well-known writing by Sun Tzu reflects and reflects on different ways to achieve victory in conflict situations thanks to the strategy. Although the tactics proposed are designed and focused on the field of war, its teachings can be applied to multiple other facets, such as the business environment and competition within the market. There is also an edited version focused on business.
2. The black book of the entrepreneur (Fernando Trías)
Although it may seem like a somewhat pessimistic starting point, this work delves into the different factors that cause more than three quarters of startups to fail It allows us to see what elements to avoid or take into account in order to help our business function and be maintained.
This book, a novel by Ayn Rand, allows us to observe the philosophy that existed in the United States when it came to the business sector during the 20th century. Economics is an important part of the argument, indicating that to achieve progress we need economic freedom. Can be used for identify the dangers of individualism taken to the extreme (although this was not the author’s intention).
4. The seven habits of highly effective people (Stephen Covey)
This book studies and indicates different habits that are useful for the entrepreneur. can perform better leadership of your company making it much more effective in the management of its economic activity.
5. Rich Dad, Poor Dad (Robert Kiyosaki)
Based on comparisons between different ways of thinking, the author aims to indicate ways of acting that can lead to success while helping to take advantage of the skills that each person possesses for the benefit of the company.
Visit this page to learn more about the book.
6. How to Start a Successful Business on the Internet (Miguel Ángel Florido)
New technologies are today a key piece and a fundamental part to achieve for our company to expand and become known, in addition to being a good base from which to start a company. It has a free ebook version.
7. 100 ways to motivate others (Steve Chandler and Scott Richardson)
Having a business usually involves talking and managing contact with different people, from suppliers and employees to clients. Knowing how to motivate them and having techniques to do so is essential.
Are you interested? You can find more details at this link.
8. Guerrilla Marketing (Jay Conrad Levinson)
Manage to open and maintain your own business It requires being able to generate strategies that are far from the usual in order to stand out. The author seeks to use unconventional methods to achieve the proposed objectives.
To learn more about the book, click here.
9. The blue ocean strategy (W. Chan Kim & Renée Mauborgne)
The blue ocean strategy is about finding market niches that have not yet been discovered. Not competing with other companies is an advantage when creating a profitable business. In other words, it is proposed that the business to be created be developed in a that the existence or non-existence of competition is not relevant
To purchase the book or learn more about it click here.
10. The entrepreneur’s manual (Steve Blank & Bob Dorf)
A small guide that can help us navigate the complex process of assembly, maintain and develop our own company This is a very useful and quite exhaustive work.
On this page you will find more information.
11. The art of starting (Guy Kawasaki)
Simple and motivating book that can help us reflect about what is important and most essential when creating a company, service or product.
Learn more about the book here.
12. Ideas that stick (Chip Heath & Dan Heath)
This work attempts to analyze the principles and main factors that make up ideas that are attractive and they survive. Simplicity, concreteness, credibility, emotionality, successiveness and unexpectedness are the main properties that this type of ideas usually brings together.
Consult more information about the work at this link.
13. Permission Marketing (Seth Godin)
Marketing is a fundamental element when it comes to making your product known in an attractive way to the public. However, the general population is saturated with advertising, so it is necessary to develop good strategies so that potential users do not feel manipulated and are attracted to the products.
Do you want to know more about the book? Check this website.
14. Steve Jobs (Walter Isaacson)
The story of Steve Jobs and his path to success as the founder of Apple can serve as a great example of entrepreneurship This work reflects the life and numerous interviews of Steve Jobs, which can motivate the reader and help them understand how success can be achieved.
To learn more about this bestseller, click here.
15. The Lean Startup Method (Eric Ries)
This book reflects how the methodology of continuous innovation can be used in order to create successful companies, thanks to management based on interaction with current or future clients
Find more information here.
16. Influence: The Psychology of Persuasion (Robert B. Cialdini)
The art of persuasion is a very useful element to convince clients, suppliers, promoters and investors of the need to acquire or promote the use of a certain good or service. This book offers different techniques aimed at how to convince others
To learn more about this title, click here.
17. The entrepreneur’s factory (Jorge Moruno)
A global vision of the phenomenon of the rise of entrepreneurship and its transformation during the years after the 2008 financial crisis. A book to understand how markets and the new job search paradigm have evolved.
If you are interested, you can find it here.
18. The Purple Cow (Seth Godin)
This book tells us about the need to differentiate yourself from the rest and stand out in order to get your business off the ground and keep it at the top. especially through marketing The aim is to attract attention and make an attractive product.
If you are interested, check out this page.
19. Who took my cheese? (Spencer Johnson)
Through the story of four mice who have gone from possessing their object of desire to being left without it, the author makes a representation of four different ways to adapt to the news (or not doing so), these being resisting, adapting, getting ahead too quickly or not even detecting them.
Use this link if you want to read more about the book.
20. From zero to one (Peter Thiel)
Pioneering products are usually those that attract the most attention and those that represent the greatest opportunity for profit, although also the greatest risk. This book indicates that the important thing in order to achieve great success is not to use elements already created but from original and own ideas
On this website you will find more information.
21. The 4-hour work week (Timothy Ferris)
This book aims to help the reader make the most of time through different strategies, avoiding unproductive time and excess tension and health problems associated with having too much work. The search for a correct use of one’s own time arises and good management of one’s own life, without obtaining large sums being the objective to be achieved.
By clicking here you will find more information.
22. The 21 irrefutable laws of leadership (John C. Maxwell)
Good leadership is key when it comes to that a company can be managed correctly The author makes a study about the capabilities and ways of doing and acting of leaders and how we can become one of them.
Are you interested? Click here.
23. The Starbucks Experience (Joseph Michelli)
Starbucks is currently a company known worldwide. In this book we can see an example of a company that has achieved a high level of acceptance and success being able to learn the different strategies they used.
To find out more, consult this website.
24. Little capitalist pig (Sofía Macías)
This book represents a small help in learning to manage the economy and get the most out of your income
Click here to learn more.
25. The One Minute Executive (Ken Blanchard)
Managing a company is complicated. In order to help the entrepreneur this book teaches different techniques that allow you to improve the work environment and make workers more efficient and productive.
Check this website for extra data.
26. The entrepreneur’s guide to customer development (Patrick Vlaskovits)
Focused on conducting business between companies, this book encourages us and teaches us the importance and way of validating and working with the client regarding what needs must be covered. One of the most interesting books for entrepreneurs
To learn more, click here.
27. Generation of business models (Alexander Osterwalder & Yves Pigneur)
The business model of a company It is something to take into account and that will structure the company and its way of functioning. In this book, the authors show the most common types, how they can be designed and adjusted, and how the different components that are part of a business are related.
If you are interested, you can read more about the book here.
28. Making ideas happen (Scott Belsky)
Having good ideas can be complicated, but it is even more complex to put them into real life. The book raises the need for innovation and let creativity be allowed of all members of a company. We try to motivate the reader to put into practice what we believe in.
Check this website to read more about this work.
29. Never eat alone (Keith Ferrazzi)
This book tells us the need to have contacts and keep them, establishing effective networks under the consideration that achieving a goal will depend not only on oneself but also on the environment and the support provided to the idea.
If you consider reading this work, click here.
30. The myth of the entrepreneur (Michael, E. Gerber)
In this work the author describes the challenges that small businesses have and How large companies manage to manage themselves effectively It seeks to provide clues and help so that small entrepreneurs can run their business effectively.
